Broadband iTV (BBiTV), based in Austin, Texas, is a premier developer of an innovative interactive television and video-on-demand (VOD) intellectual property (IP) portfolio.

Market Evolution

On-demand programming technology, combined with advances in digital infrastructure and adoption of Internet-enabled devices, has revolutionized the way people watch television and videos, as well as interact with their content. This has led to the complete disruption of the industry, changing every relationship in the TV value chain.

Powerful new players and business models have emerged in a race to engage with digital consumers. Companies formerly bound to a specific function, such as content creation, aggregation, or distribution, are now handling all three roles at once. By experimenting with new media, technologies, and distribution models, companies are plotting their future around new services and synergies to deliver video in advanced and immersive ways.

In order to thrive in today’s world of constant change, industry players need a fresh approach. They must not only see ahead of the curve to meet consumers’ evolving needs and wants, but also protect themselves from further disruption. As technologies and platforms continue to converge and overlap, having a strong IP position is critical to surviving in this increasingly competitive and high-stakes environment.